Preference is a big thing.
Kinichaw vs Lumber Jack. Without abilities Lumber Jack is superior, with Abilities and stats involved Kinichaw is far superior as she helps out her bonus.
Most decks aim to have 1 or 2 Dr's, and the best possible cards they can have within that star section. For example I wouldn't build a deck with X clan (Half decking with another clan, Y) if X clan had poor 4 stars. However Y has better 4* so I would get some 2 + 3 from X clan + pack 4's and possibly a 2 in Y clan.
You also have to compare them to each other, the best 3 star in NM.
There's Crowen, Pan, Edwin, Cutey. Depending on what your deck needs, a life gapping card like Cutey would be useful. If your deck needs to have a solid card from NM that isn't prone to SoA Pan would be your option.