IMO, UR is somewhat dead. I don't play ELO because it's bullcrap. I normally just milk the free 50 clintz for a tourney battle, because I have mediocre cards and this game is hard for people who don't no-life it. I think that's why the UR community is dwindling, but I'll always love and play UR. (Also, those specific missions piss me off too >.
Why Urban Rivals is dead...
Players who play Urban Rivals daily do this...
1) Talk to random strangers whom they may never see the face or voice of.
2) Play ELO, Survivor, DT, Events, or Duel mode the whole damn day. (not DM, because that mode is obviously "bad"
After the player who plays Urban Rivals daily comes to a realization that they are actually doing the same thing over and over again and this game actually doesn't do anything for you but increase your mental process to a slight degree, they move on with their lives. Then random 10 yr olds replace the veterans of the past. The cycle of people who leave and people who join are imbalanced, to where less people join Urban Rivals than people who leave Urban Rivals, gradually decreasing the population of people who come to the website, showing that the case that Urban Rivals is dying is true.
The people who will be left in this game will be people who treat this website like Facebook, people who can't let go of their pride and virtual, not very existent collections, and in my case, people who just cant seem to let go of the past.
That's sort of how I see it, but I was just babbling, and I don't know if anything I said made any sense, so yeah.