Me and my mates have started up a club in our college in Taylor's Lakeside Campus in Malaysia (The club is still pending for confirmation though).
Hopefully we'll get new blood to join up, and immerse themselves in UR. We have done a survey beforehand, with a sample size of about 5,000 (students, lecturers, etc) we have noticed that only 1% have heard about UR and it's only through the iOS app available in the app store. Even then, most of them left less than a week as the iOS app itself is still buggy in certain areas/ less features compared to the website version.
Once we receive our status as a club, we plan to create flyers to pass to students, to encourage them to join up in the game. Some of the members are planning to create a clan so that new players are able to join in and be part of a community immediately.
The flyers that we plan to use are within fair use, as we are probably using the the resources from the webmasterKit that you guys have provided.