My advice to you is that you recruite level 5 players atleast and then gradually increase and improve.
Communication is also the key.
Make sure those active message boards are active.
And that when recruiting an admin or appointing one male sure they are realiable .
The Urban Rivals team is made by lovers of all kind of Collectibles Cards Games and Trading Cards Games like: Magic the Gathering, Dominion, Vampire, Yu-Gi-Oh!, Pokemon, Wakfu TCG, Assassin Creed Recollection, Shadow Era, Kard Kombat and Might & Magic Duel of Champions.