I like the references to real life things and people in card bios.
The artwork is a close second.
The community is occasionally fickle with things,and people have a habit of not really researching and just end up repeating themselves but dont get me wrong,the message feed is probably one of the best ive come across.
But most of the time,there have been times when ive spent all day just talking about random things with multiple different people from multiple different countires,and I havent even noticed that I have done that,and i consider everybody on my friend's list to be a friend there.
And this is coming from a guy who's original goal was just to become a divinity.
Yeah,im gonna say the community is what i like best here,actually.
That it's a very imaginative setting, characters of different ages, skin colors, body types and ethnicity all together; the clever things put into the bios and art, the great story-telling and pairing potential, I like the fact it's a CCC that isn't really for little kids, the gameplay is quick and I've enjoyed the friends I've mad.
The Urban Rivals team is made by lovers of all kind of Collectibles Cards Games and Trading Cards Games like: Magic the Gathering, Dominion, Vampire, Yu-Gi-Oh!, Pokemon, Wakfu TCG, Assassin Creed Recollection, Shadow Era, Kard Kombat and Might & Magic Duel of Champions.