What exaclty is the purpose of guilds in this game?
There is no ladder or guild only games. Besides info swapping and targeted playing (one guild member allows another to beat him to get other guild rank up), and private exhanges there is no other reason to be in a guild.
Granted those are 3 great reasons -- but thing is there are no guilds to my knowledge that organized. If there are give me a call cause I'd be interested in creating a guild site that is password protected and all that.